News Alerts

PostUp’s Breaking News workflow allows you to establish targeting criteria, select communication channels and create text placeholders within your content in a form of a template. Then, when news breaks, you simply populate the text placeholders and deploy the message. PostUp’s workflow ensures that you can deploy your breaking news in 30 seconds or less.

 

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Note: Your account settings determine your level of system access. If several of the options and/ or processes outlined in this document are not available, please contact your site administrator.

 

Create a News Alert Template

  1. Once logged in, click on the Send tab.
  2. Scroll down to the Mailings section.
  3. Click on the News Alerts on the left navigation bar.
  4. Click the + New Template button.

  5. The Create New Template popup window will appear. Assign the template to an existing Campaign.

  6. Enter the name of the news alert template into the Template Title field.
  7. Select a Brand.
  8. PostUp will launch the mailing creation process. Complete the General tab, per normal procedure

 

Creating the News Alerts Tags

The Tags tab — located within the mailing creation process — allows you to define the fields that your team will need to populate before sending a breaking news alert. The tags created here will become available on the Content tab, where you can drop them into their email or SMS, creating placeholders that you will fill at a later time.

 

1. Click on the Tags tab. By default, PostUp offers three standard tags: Subject, Text and URL.

  • Subject: The Subject tag should be placed in the Subject Line field on the Content tab. This will allow you to change or create the subject line for each news alert.
  • Text: The Text tag will create a placeholder that will allow you to add a short description about the breaking news story.
  • URL: The URL tag will create a placeholder that will allow you to enter the URL that will redirect the user back to the your website to read the full story.

From this page, you have the following options:

  • Revise the existing tags by simply clicking inside the field and editing the information.
    • Name: The Name field determines how the tag will appear on the Content tab.
    • Description: PostUp will use the Description field to create an info icon on the News Alert page.
    • Default Value: Any content placed within the Default Value field will appear in the field when a user creates a new breaking news alert.
  • Click on the Required checkbox to make a field required for the end user.
  • Click on Multiline to increase the field length for the selected tag.
  • Click on Delete to remove a tag from the page.
  • Click on Add Another Tag to create a new tag.

2. Click on Apply Changes to save the changes made to the tab.

 

Adding the News Alert Tags to the Mailing Content

  1. Click on the Content tab.
  2. [Optional] Add a HTML template or text content into the content area.
  3. Scroll down to the bottom of the Asset Library.

  4. Click on the News Alert Tags section. The tags created on the Tags tab will appear in this section.
  5. Place your cursor in the content area where the tag should appear. The tag will generate a field for the selected area on the News Alerts tab, where you will have the option to insert content.
  6. Double click on the appropriate tag. The tag will appear in the selected content area.
  7. Add any additional News Alerts tags to the mailing content, repeating steps 5-6.
  8. Complete and save the template, per normal procedure.

 

Managing the News Alerts Templates

From the Send tab, you can manage their existing News Alerts templates with the following options:

Enable/ Disable: Listed under in the Status column, this controls whether or not the template is available for use through the News Alerts tab.

Edit: This icon appears when you hover over the actions column of the desired mailing. This option allows you to make changes to the template.

Clone: This icon appears when you hover over the actions column of the desired mailing. This option allows you to copy the template.

Preview: This icon appears when you hover over the actions column of the desired mailing. This option allows you to preview the template’s content.

Delete: This icon appears when you hover over the actions column of the desired mailing. This option allows you to remove the template from the interface.

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Send a Breaking News Alert

  1. Once logged in, click on the News Alerts tab.
  2. Locate the appropriate News Alert template.
  3. Click on Create Alert for the selected template. The Send News Alert popup window will appear.

  4. Complete the provided fields, generated by the tags placed within the template’s content.
  5. Choose whether to have the alert send immediately, or schedule for a later date and time.
  6. Click on Send Alert.You may also Preview the mailing content and send Test Messages directly from the popup window.

 

Additional Options and Information on the News Alert Modal

You may also take advantage of the information and additional options available when deploying a breaking news alert.

The Summary section outlines the targeting criteria and selected channel for the news alert template. You may click on the info icons to view the information associated with each configuration.

The Estimate Recipients button allows you to generate a count of the recipients who match the targeting criteria and will be mailed to.

The info icons located in the Tag Values section will display the Description created for the specific tag during the template creation process.

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